THE IMPACT OF HUMAN RESOURCES ON THE ADAPTIVE RESILIENCE OF DOMESTIC TOURISM BUSINESSES

Abstract

The issue addressed in this research is the critical role of human resources in enhancing the adaptability and resilience of domestic tourism businesses. The study investigated how human resources quality directly impacts the ability of these businesses to navigate market fluctuations and external disruptions, particularly in crises. Another objective was to examine the relationship between employee skills, flexibility, and the competitive sustainability of tourism businesses. The research also focused on identifying effective human resources management practices that foster resilience. A quantitative approach was applied, and surveys and interviews were conducted among domestic tourism businesses by Structural Equation Modeling (SEM) using AMOS (Analysis of Moment Structure), with responses collected from 685 industry professionals across various regions. The research also reviewed existing literature on human resources development and organisational adaptability in the tourism sector. The results revealed that businesses with high-quality human resources were more adaptable to changes in the market and external challenges, such as the COVID-19 pandemic. Effective human resources management practices, including continuous training, was found to significantly enhance organisational resilience. The principal conclusion is that aligning human resources strategies with broader organisational goals is essential for tourism businesses’ long-term sustainability and competitiveness.