COVID-19 IMPACTS ON ONLINE SHOPPING DECISION OF THE STUDENTS IN HO CHI MINH CITY

Abstract

The aim of this study was to determine the impact of COVID-19 on the online shopping decision of university students in Ho Chi Minh City (HCMC). Another objective was to define the research framework of five factors including the following platform design and utilities, products, services, security issues, and COVID-19 guidance for safe delivery. Qualitative research along with questionnaire and document review was used to achieve the above objectives. A questionnaire was sent, and 207 responses were received. The results of the study showed that five factors found had an impact on shopping decision of students in HCMC. Under this context, e-commerce should consider the elements that lead to the decision of customers to take online shopping as a means of buying products/services. The shopping habit of consumers constantly changes, so if businesses cannot make changes fast enough to keep up, it is possible for them to run out of business. It is necessary for businesses to adapt the recent knowledge and data about new influencing attributes to be able to offer what consumers need. Therefore, this study requires continuous research.