e-book: TRANSFORMING ORGANIZATIONAL CULTURE: A GUIDE TO BUILDING A THRIVING WORK ENVIRONMENT FROM LE TRAN FURNITURE

Authors

  • THIET LE Au My Trading Service and Investment Corporation (AEC) cum Nguyen Tat Thanh University (NTTU))
  • LE TRAN Nguyen Tat Thanh University (NTTU)
  • HAO TRAN Alpha Solutions Company cum University of Economics Ho Chi Minh City
  • LONG NGUYEN University of Economics Ho Chi Minh City
  • AN VU University of Economics Ho Chi Minh City
  • VU HUYNH University of Economics Ho Chi Minh City
  • VY NGUYEN University of Economics Ho Chi Minh City

Abstract

In today’s rapidly evolving business landscape, organizational culture plays a pivotal role in shaping the success and sustainability of companies. It influences employee engagement, productivity, innovation, and ultimately, the overall performance of the organization.

The purpose of this e-book is to provide valuable insights, practical strategies, and recommendations for transforming organizational culture. Whether you are a business leader, HR professional, or an individual interested in understanding and improving organizational culture, this e-book serves as a comprehensive guide to help you navigate this crucial aspect of organizational development.

Through extensive research, we have gathered valuable information on the assessment, evaluation, and practical implementation of organizational culture. We explored the importance of assessing the current culture, identifying areas for improvement, and developing a clear action plan to transform the culture effectively.

This e-book delves into various evaluation methods, including employee surveys, interviews, and the use of tools such as the Organizational Culture Assessment Instrument (OCAI). By understanding these evaluation techniques, you will gain the necessary insights to assess your organizations culture and identify opportunities for change.

Moreover, this e-book emphasizes the foundational elements that contribute to a positive organizational culture. We will discuss the significance of leadership, purpose, meaningful work, inclusion, empowerment, transparency, and the physical workspace in shaping a thriving work environment. By focusing on these key areas, organizations can foster a culture that promotes employee well-being, satisfaction, and long-term success.

Throughout the e-book, you will find practical recommendations based on real-world examples and insights from the Le Tran Furniture case study. These recommendations cover a range of aspects, including branding, organizational structure, e-commerce, social responsibility, environmental sustainability, and employee collaboration. By implementing these recommendations, you can drive positive cultural transformation and position your organization for sustained growth and competitiveness.

We believe that by understanding, evaluating, and actively shaping organizational culture, companies can unlock their full potential and create an environment where employees thrive, innovation flourishes, and organizational goals are achieved. This e-book aims to empower you with the knowledge and tools necessary to embark on this transformative journey.

We hope that this e-book serves as a valuable resource for individuals and organizations seeking to cultivate a positive and impactful organizational culture. Let us embark on this journey together and create thriving work environments that drive success and fulfillment for all.

Author Biographies

THIET LE, Au My Trading Service and Investment Corporation (AEC) cum Nguyen Tat Thanh University (NTTU))

Le Thanh Thiet currently holds the position of Strategic Managing Director at Au My Trading Service and Investment Corporation (AEC) while also serving as a researcher at Nguyen Tat Thanh University in Ho Chi Minh City, Vietnam. Thiet holds a Doctor of Business Administration (DBA) degree in Human Resources and a Postdoctoral degree in Industry 4.0 from the renowned University of Oxford. With a deep commitment to research, Thiet has made notable contributions to the field by publishing and presenting numerous papers in international journals and conferences, with a primary focus on management and leadership topics.

LE TRAN, Nguyen Tat Thanh University (NTTU)

Tran Vu Le is an entrepreneur and the founder of Le Tran Furniture Company Limited. Le holds a Doctor of Business Administration (DBA) degree and a Postdoctoral degree in Industry 4.0 from the renowned University of Oxford. With a strong dedication to research, Le has contributed extensively to the field by publishing and presenting numerous papers in international journals and conferences, particularly focusing on management and leadership topics. Additionally, Le serves as the chairman of the Quang Nam Southern Business Association (QNB).

HAO TRAN, Alpha Solutions Company cum University of Economics Ho Chi Minh City

Tran Thi Bich Hao holds a leadership position at Alpha Solutions Company in the field of Education and Training. She has obtained a Bachelor’s degree in Law from the University of Economics and Law (UEL), which is a part of the Ho Chi Minh City Vietnam National University (VNU-HCM). Currently, Hao is pursuing an Master of Business Administration (MBA) degree at the University of Economics Ho Chi Minh City. With expertise in external relations, Hao has served as a consultant for numerous companies. She is also a source of inspiration for young individuals in both their personal and professional lives.

LONG NGUYEN, University of Economics Ho Chi Minh City

Nguyen Huu Long is responsible for leading commercial negotiations to achieve strategic goals and possesses a robust techno-commercial background in the renewable energy sector. He currently serves as the Regional Sales Manager at REE Corporation. Long obtained his Bachelor’s Degree in Petrochemical Engineering from Danang University of Science and Technology, and he is currently pursuing an MBA at the University of Economics Ho Chi Minh City.

AN VU, University of Economics Ho Chi Minh City

Vu Thi Hong An is presently employed in the marketing field at Vietnam’s largest fintech company. She holds a Bachelor of International Business degree from the University of Economics Ho Chi Minh City and is currently pursuing an MBA at the same institution.

VU HUYNH, University of Economics Ho Chi Minh City

Huynh Hoang Vu has accumulated over 10 years of experience in customer service, quality control, and operations while working at Vietnam Airlines. Vu holds a degree in International Economics, majoring in International Economics, from Foreign Trade University.

VY NGUYEN, University of Economics Ho Chi Minh City

Nguyen Ngoc Phuong Vy is employed at the Summit Education English Center while concurrently pursuing an MBA at the University of Economics Ho Chi Minh City. Additionally, Vy holds a Bachelor of Business Administration degree from the Ho Chi Minh City University of Engineering and Technology.

Transform your culture for success with practical strategies and insights

Published

2023-08-04