THE IMPACT OF ORGANIZATIONAL CULTURE ON PERFORMANCE: CASE STUDY OF THUNG NHAM BIRDS ECOLOGICAL TOURISM AREA IN VIETNAM

Abstract

Organizations with a good culture do better than their competitors. In going global, Vietnamese corporates need to clarify their cultural preference. There are Clan Culture which is known as Collaborative Culture focusing on human relations, Adhocracy Culture which is known as Creative Culture focusing on open systems, Market Culture which is known as Competitive Culture focusing on rational goals, and Hierarchy Culture which is known as Control Culture focusing on internal processes. The purpose of this study was to examine the impacts of organizational culture on the performance of Thung Nham Birds Ecological Tourism Area (Eco park). Another aim was to identify the favorite culture for the eco park in the future.

To achieve the above objectives, Organizational Culture Assessment Instrument (OCAI) research method was used in conjunction with survey and document reviews. In the quantitative stage, in-depth interviews were conducted with 38 people representing the Board of Management, Board of Directors, heads of departments, and employees. The interview scope covered 6 aspects of culture in the organization including dominant characteristics, organizational leadership, management of employees, organizational connections, strategic emphasise, and success criteria.

The study’s findings revealed that corporate culture positively affects the work performance of employees, which in turn, has a positive impact on the organization. Secondly, the current strong culture of the eco park is the family culture that promotes the internal resources of each individual, going outward, competing, working according to the needs, and process orientated. From these findings, there is a positive impact on the organization in terms of competitive innovation, regulatory process, and stable professionalism in the future.